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Mass Communications


Associate in Arts - Mass Communication Emphasis

JOURNALISM - PUBLIC RELATIONS - ADVERTISING - ART
MULTIMEDIA SKILLS FOR THE DIGITAL AGE

With the amazing advances in digital technology during the past few decades, interest in the field of Mass Communication has soared as new positions with multimedia skills are created in Journalism, Public Relations, Advertising, and Art.

 MASS COMMUNICATION COURSES 

Here are the courses being offered for the Spring 2011 semester. These are all electives and do not require any prerequisites. Click on the course title to get more information about each course.  Except for the Mass Comm Internship and SPRING THAW, all the courses are "Hybrid Classroom/Online" with two credits in class and one credit online.

Introduction to Mass Communication

 Introduction to Mass Communication focuses on current media outlets, issues, and events with emphasis on the various forms of mass communication and how they are used in the USA and around the world.  Students will study both the theoretical and practical applications of all forms of mass communication (such as television, websites, radio, blogs, newspapers, podcasts etc.) and how they operate under various forms of media ownership and ethical parameters.

Survey of Multimedia in Society

Survey of Multimedia in Society is a general introduction to the role multimedia communication plays in our society with a hands-on approach to basic multimedia production. Students will learn about multimedia ownership, multimedia ethical and legal issues, how different computer systems deal with multimedia, different forms of software, and examples of effective multimedia communication. Students will study how the six elements of multimedia Text, Photography, Video, Audio, Animation, and Interactivity are integrated together.

Introduction to Digital Photography

Introduction to Digital Photography focuses on both photographic techniques and computer software image manipulations.   By shooting numerous images as specific assignments and then improving them in the computer, students will learn to better communicate visually.  In addition, students will write concise, accurate captions for their images, which will improve their basic writing and reporting skills. Students must provide the digital camera.

Introduction to Audio Production

Introduction to Audio Production focuses on both audio production techniques and uses of audio in our society.  By learning about the history of audio recording and broadcast, students will gain a better understanding of how to use audio.  Specific assignments covering four styles - journalism, public relations, advertising, and artistic expression - will show the students effective audio communications.

Mass Communication Internships

Extensive practical experience as an intern at a local media outlet, depending on the interest of the student
and availability of resources in our community.

SPRING THAW Literary Magazine

Hands-on experience includes selection of prose, poetry, photography, and art as well as input on layout and design for production of ICC's literary magazine, SPRING THAW.  Instructor permission is required.

 

Here is the complete list of courses offered in the Mass Communication program at ICC. 

Introduction to Mass Communication - MasC 1101

Survey of Multimedia in Society - MasC 1102

Introduction to Media Writing - MasC 1201

Introduction to Digital Photography - MasC 1301

Introduction to Audio Production - MasC 1401
Introduction to Video Production - MasC 1501

Mass Comm Internships - MasC 2201

SPRING THAW Literary Magazine - MasC 2202 

 

For more information about Mass Communication at ICC,
e-mail David McDonald at david.mcdonald@itascacc.edu